Star Wars | The Last Jedi - AthensCon 2017

Brand Activation

We successfully launched Disney’s “STAR WARS – THE LAST JEDIS” film, through an experiential event during AthensCon 2017 Festival.

Visitors had the opportunity to emerge into STAR WARS world through cutting-edge Augmented Reality (AR)  and Virtual Reality (VR) experiences specially created for the film launch by the leading DISNEY and LUCAS FILM STUDIOS. Visitors got  unique memorabilia of this virtual meeting with their lifetime heroes.