The newly established Influencer Marketing Awards awarded for the first time the hottest field of marketing today, highlighting the best influencer marketing campaigns, the most creative agencies, the most innovative brands and the most effective influencers.
1. Identify your Audience and Influencer: The first and foremost thing is to identify your brand’s target audience. Consider your demographics and niche first.
Delve into questions like who they are, what they care about, where are they most active? You can do audience research using data analytics and audience-research tools to build your audience persona. This will give you a clear picture of your target audience.