PIECE OF CAKE came up with a digital strategy that emerged through the concept of areal-time challenge, in line with the brand’s ID. George Vagiatas, accepted the challenge and spent a few days prior to Black Friday, camping outside a Media Markt store to emphasize the urge to get the best deals before anybody else!

The activity launched through stories, has generated viral content and started extended conversation in social media that led to conversion to sales! Very proud that the “Black Friday Challenge” for MΕDIA MARKT has been shortlisted for 3 ERMIS AWARDS in the competitive categories of:

-DIGITAL/NATIVE ADVERTISING
-DIGITAL/SOCIAL MEDIA/RESPONSE-REAL TIME ACTIVITY
-BRANDED ENTERTAINMENT & CONTENT/ DIGITAL & MOBILE EXPERIENCE

Special thanks to MEDIA MARKT GREECE Marketing team, George Vagiatas for accepting the challenge and digital partner Webjar.