The newly established Influencer Marketing Awards awarded for the first time the hottest field of marketing today, highlighting the best influencer marketing campaigns, the most creative agencies, the most innovative brands and the most effective influencers.
Everyone in the industry is a creativity evangelist. However, are brands’ and corporations’ culture willing to take risks, in order to test new waters and cherish results – and how clear is it what we can actually expect from such activities – OR do they foster a risk-averse mentality that kills any possibility for consumer-centric creative relevance? The answer:
Premium gin brand Bombay Sapphire launched a new global campaign called “Stir Creativity”, which called everyone to engage with their inner artist and unlock their creative potential by interacting with Bombay Sapphire. This included an activation called “Canvas” that encouraged people to customize their gin and tonics with colors and flavors.
“White Canvas” means freedom of expression! Freedom of Creation!The iconic gin brand entrusted Yatzer and our team with a «white canvas» in order to bring to life the Athenian version of the global brand activation platform that connects the brand with Art and self-expression all over the world.