Black Friday is a true battlefield for retailers! Media budgets are huge, discounts are great, so what is the differentiating factor?

The fight is not merely just for sales but also for share of voice, viral hype and an opportunity to shift brand attitude towards the desired direction. “Piece of Cake” in response to Media Markt Greece brief, created a compelling narrative through a real time challenge that was broadly amplified by influencers, social media, digital media and loads of native content, creating awesome real time response and UGC. The campaign that generated hefty amounts of viral buzz was created In collaboration with awesome digital partner Webjar.