“The Armchair on the Pavement” by Mary Kolonia, awarded at 46th Drama International Short Film Festival!
“The Armchair on the Pavement” the first short film by Mary Kolonia had its official world premiere at the 46th DISFF (Drama International Short Film Festival) on September 5, 2023. Αmong talented creators of the new generation, and ideas worth telling, “the armchair on the pavement” stood out from the Greek Cinema & Television Audiovisual […]
INFLUENCER MARKETING: ARE MICRO-INFLUENCERS EFFECTIVE?
1. Identify your Audience and Influencer: The first and foremost thing is to identify your brand’s target audience. Consider your demographics and niche first. Delve into questions like who they are, what they care about, where are they most active? You can do audience research using data analytics and audience-research tools to build your audience persona. This will […]
ERMIS AWARDS 2019 | PIECE OF CAKE SHORTLISTED
PIECE OF CAKE came up with a digital strategy that emerged through the concept of areal-time challenge, in line with the brand’s ID. George Vagiatas, accepted the challenge and spent a few days prior to Black Friday, camping outside a Media Markt store to emphasize the urge to get the best deals before anybody else! […]
STREET ARTISTS JOIN FORCES WITH YATZER FOR “WHITE CANVAS”
Premium gin brand Bombay Sapphire launched a new global campaign called “Stir Creativity”, which called everyone to engage with their inner artist and unlock their creative potential by interacting with Bombay Sapphire. This included an activation called “Canvas” that encouraged people to customize their gin and tonics with colors and flavors. And who is canvas’ […]
«BOMBAY SAPPHIRE | YATZER: STIR CREATIVITY» IT’S ALL ABOUT TEAMWORK!
Costas, Mary, Anna and Konstantina curated the brand narrative, set design and event production for a POP-UP bar cum SELF-EXPRESSION corners where VIP guests had the chance to express themselves in a white canvas wall, to personalize their designer “white canvas” cocktail with colourful and edible stencil designs! Portraits with a brush stroke by yatzer […]