Everyone in the industry is a creativity evangelist. However, are brands’ and corporations’ culture willing to take risks, in order to test new waters and cherish results – and how clear is it what we can actually expect from such activities – OR do they foster a risk-averse mentality that kills any possibility for consumer-centric creative relevance? The answer:
1. Identify your Audience and Influencer: The first and foremost thing is to identify your brand’s target audience. Consider your demographics and niche first.
Delve into questions like who they are, what they care about, where are they most active? You can do audience research using data analytics and audience-research tools to build your audience persona. This will give you a clear picture of your target audience.